The snow is falling and the holidays are approaching, therefore, it is the perfect time for our next truck sale! We will be selling beer on Saturday, December 6th, at Pilgrim Park and Railroad Street in Waterbury (the old station lumber site; next to the train station).
We are going to start this next sale at 1 PM. The Town of Waterbury is putting on their Holiday Stroll that day, which ends with a lantern parade from 5-6…it will be a great day to visit our beautiful little town. This will also be our biggest fundraiser for the Vermont Foodbank this year.
Our plan is to begin the sale at 1 PM; we should be done by 2:30 PM. This will give beer tourists enough flexibility to time their visit for lunch or dinner in town.
Our previous sales have gone very well. We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale. We will bring everyone over to the sale lot at noon in an attempt to limit our encroachment on Coffee Roasters space. Please be respectful of Coffee Roasters parking needs, if you see a parking spot that is a little farther away, every little thing helps. Please do not show up too early. 11am is a fine time to arrive to ensure you get your beer. We have had people make it back through line at the last three sales, so there should be no sense of urgency.
Thank you for being so respectful to your fellow beer enthusiasts, we have received wonderful feedback from everyone at the previous sales. Let’s keep up the good vibes.
So, here is the lowdown on our upcoming sale:
This is a CASH ONLY sale.
We will be selling mixed cases of Focal Banger and Luscious. Limit is 1 case per person. This case will include 3 four packs of Focal Banger and 3 four packs of Luscious. The cost will be $80/case, tax and deposit included. We have raised the price of cases by $5 because we are donating that extra $5 to the Vermont Foodbank. You will be welcome to get back into line after you have made your first purchase. We will keep selling until it is gone. We will have at least 500 mixed cases. We won’t have a final number until we can the Focal Banger later this week.
Music by DJ Rekkon and our merchandise tent will be ready to roll at noon. 100% of our merchandise sales (not profits) will go to the Vermont Foodbank as well. Our art director, Jess Graham, has designed a very cool, limited edition tee and a frame-able print, in addition to other popular merchandise that will be for sale. Our goal is to sell $3500 worth of merchandise. This, with the $2500 we will raise by selling cases, will give us $6000 to send to those less fortunate than us.
The recipe for Focal Banger has been finalized, so this is a very good representation of what to expect when we get our new brewery up and running. Crisp, hoppy, drinkable and bursting with dank, tropical fruit.
Now, for Luscious…
We have not made Luscious since late 2010. Luscious was originally designed and brewed for the 11/11/11 release at the old Alchemist pub. It turned out to be one of two beers that were rescued from the flood. That 7 barrel batch was partially aged in oak and then blended into the stainless portion only 2 weeks before the flood. I recall trying the two parts before blending and being partial to the straight stainless portion. That is what drove me to put out this batch of Luscious in its current form. I realized that we never brewed a beer for our 10th anniversary last year, so here it is, our 11th Anniversary beer! Luscious is a British-style Imperial Stout with a very unique flavor profile. I am a big fan of Imperial Stout, but I have a hard time finding versions that truly appeal to my taste. Quite often, they tend to be aged in some sort of barrel, and they tend to be very obviously strong. I didn’t want the flavor of bourbon or oak to interfere with the rich flavors derived from the use of a shit-ton of dark barley. The color is off the charts dark. The flavors of dark chocolate and dried fruit are derived solely from barley. With the 11% abv of this beer, I wanted to still retain the drinkability factor. We knocked the carbonation level down just a touch to 2.6 volumes so it didn’t get that prickly carbonation character. When you pour it out (and I know you will), don’t be afraid to drop it straight down into the glass. As you pour, that is the time to take note of the beautiful deep ruby color of the beer. We canned this beer last week and its dissolved oxygen levels were consistently in the 20-30 ppb range. This may or may not mean anything to you, but it does to us. You will be able to age this beer in your fridge for as long as you want. I will say though, just because you can age it, that doesn’t mean that you have to age it. I wouldn’t release it if it wasn’t delicious and ready to drink right now. Some people like the flavors produced during aging, some do not. Personally, I am having a hard time keeping my hands off of it right now. At this age, it truly is lush. A fun thing to try would be to have one can a month for the next twelve months. You can taste for yourself, the many changes that an unfiltered beer will go through in an ideal storage situation. (upright and refrigerated)
As always, drive safe and be respectful. See you Saturday the 6th!!