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FOCAL FOR FLOOD RELIEF

On Sunday, July 19, much of Barre city, my hometown, was hit by flooding.  The water rose to 3 feet in some areas with many homes and businesses being effected.  The town of Barre is anxiously awaiting federal assistance.  In the meantime, we have decided to partner up with our friends at the Beverage Baron to raise some money for flood recovery assistance.  Mayor Lauzon has graciously offered his assistance in setting up a fund so that the money can be made available to those most in need.  So, here is the plan…

The Beverage Baron will NOT receive any Heady Topper next week.  However, we are going to send them 160 cases of Focal Banger this coming Monday, July 27.  Focal Banger is not typically available for retail sale; it is only available for on-premise consumption at bars and restaurants.  So, if you have been clamoring for some Focal in your fridge, now is your chance.

The sale of Focal Banger will begin at 2pm.  PLEASE, do not show up before before 1:00 pm.  The Beverage Baron will be selling cases for $75 plus tax and deposit. (Cash will help expedite sale and is much appreciated).  For each case sold, The Alchemist will donate $10 to the Flood Relief Fund.  Additionally, the Beverage Baron will donate an additional $10 for a total of $20 per case going to those most in need.   The sale of 160 cases will raise a total of $3200.

The Alchemist will also be selling merchandise under a tent.  100% of these sales will be added to the fund.  We will also be selling $5 raffle tickets for a Private Brewery Tour and Tasting for 8 with our  co-owner/head brewer (and my wonderful husband), John Kimmich.   Each brewery tour guest will leave with his/her own tasting glass and a 4-pack of Heady Topper.

When The Alchemist Pub was devastated by Irene flooding less than 4 years ago, countless community members and friends came out to help.  John and I were touched by so many caring people; they truly enabled us to persevere and carry on.  This is our small way of helping our neighbors in need and inspiring others to do the same.

Thank you for supporting the recovery of Barre City.  Our goal is to raise $5000- come on out and help us get there.  And, please remember to have lunch at one of Barre’s great restaurants or bars.

Special thanks to the Beverage Baron for partnering with us on this sale!

-Jen

ALCHEMIST RELEASE PARTY AT ECHO

We are happy to announce that our Focal Banger artwork has been finalized and we will debut our new cans on March 21, 2015.  We have planned a special release party for the debut of these cans as well as our 2014 batch of Petit Mutant.

During the past year, we have sold our special release beers at ‘pop-up’ truck sales.  This was a great way to sell our limited batch beers to our fans without having federal label approval, which is needed for distribution to our retailers.  These sales have been a lot of fun for us.  They have helped us stay connected to our loyal customers since the closing of our pub and, subsequently, our retail shop.  However, as we experienced with our tasting room, each sale has become busier and busier.  Our last truck sale in December was a great deal of fun and an overall success, but for the first time, several of our customers walked away without beer.  Moreover, our neighbors in the village of Waterbury were not happy with the increasing turnout we were experiencing at these sales.  It was requested that we discontinue sales at this location due to parking and crowd issues. In light of these changes, we are switching things up.

Our release party for the upcoming sale of Focal Banger and Petit Mutant will take place on Saturday, March 21 from 6:30pm-8:30pm at the ECHO Center on Echo-CenterBurlington’s Waterfront.

Ticket prices are $125—inclusive of tax and service.

This price includes:

1)  1 Mixed Case:  4 four-packs of Focal Banger, 2 four-packs of Petit Mutant

2)  1 Commemorative glass

3)  2 Pints of draft Focal Banger

4)  Tasty snacks and lite bites

5)  Live music

We have 300 tickets to sell.  After much discussion, in an attempt to make this fair for everyone, we have decided to approach this ticket sale using the lottery method.  For the next 24 hours, until noon on Wednesday, anyone can visit this link and purchase up to 2 tickets.  The name on the credit card used must match one of the names provided.  ONE TRANSACTION per person only!  Duplicate names or credit cards will be removed from the lottery.  Again, these tickets are NOT TRANSFERABLE and proper ID will be required at the event.  Once ticket sales are closed, Freshtix will randomly generate a list of transactions that will total 300 tickets.   Everyone will receive an email confirming that your transaction was, or was not, randomly selected.  If your transaction was NOT selected, your credit card will be refunded in full. The refund takes 3-4 business days to complete processing. If your transaction WAS selected, you will have to complete a quick RSVP. If you purchased two tickets, you will provide us with the name and birthday of each ticket holder. If you only purchase one ticket, you may not bring a guest.

We understand that some of our biggest fans may miss out on this sale.  We apologize in advance.  However, please know that we are one step closer to making Focal Banger available on a regular basis through normal distribution channels. We look forward to the day when we are able to finally open the doors to our new, planned Visitors Center in Stowe, making it much simpler to obtain our beer. We would also like to send a big thanks to Ball Metal Corp for expediting the printing of these cans in time for the release.

So, now for the beer.

The big reason we planned this event, was for the debut of these sweet, sweet cans. We have been working really hard this past year putting together the label for Focal Banger. Once again, we worked with Dan Blakeslee. His ability to translate our ideas into a reality is second to none. It is with great pride that we have this official release of the artwork; first run cans…pretty cool.

focal_tcard_BACK_2x3 For those of you not familiar, Focal Banger is an American IPA that was first brewed at the old Alchemist Pub. We have been brewing it on a limited basis for the last year and selling it at our truck sales. Focal Banger will continue to be produced on a small scale until our new brewery is built in Stowe.

The recipe went through some evolution over the past year and has now settled into its   own. We use the most beautiful Mosaic and Citra hops from Oregon to present the intense flavors of tropical fruit and citrus. The malt is a blend of British and German varieties. The result is a crisp, refreshing hop experience that will keep you coming back for more.

We are also excited to offer this year’s batch of Petit Mutant. It is an American Brett Ale petit_stickerfermented entirely with a wild yeast known as Brettanomyces Bruxellensis. It is re-fermented with as many Vermont grown cherries as our farmer can provide. The fruit addition is augmented with whole cherries and high quality fresh juice from King Orchards in Michigan. All of those whole cherries add a unique profile of almond and cherry pie. The absence of souring bacteria allows the tart character of the fruit to shine through. The end result is an extremely dense cherry character that plays off the rustic esters produced by the unique strain of yeast. This beer has been aged to perfection over the last seven months and is ready to drink immediately. We know you will be tempted to age some of this, but we would not have released it if it needed more aging. The cherry character is intense and juicy, and will only diminish with time.

petit_tcard_backThis is the tenth year of brewing Petit Mutant, and it is definitely our favorite batch to date. The strain of yeast is the same one we have been using for the last eight of those. It has survived through thick and thin, with a flood in between. We think it is just starting to hit its stride…. There was a pretty strong cherry crop this year, allowing us to almost cover our needs with local fruit. Our farmer has planted many more trees for us, and we should be using his exclusively within a couple more seasons. With that said, we could not have been happier with the fruit we sourced from Michigan’s King Orchards. They are a bunch of great people selling an amazing quality of fruit. We are also very pleased with the canning process on this batch. It is a challenge getting the parameters right for such a different beer, but our incredible brew staff rose to the challenge.

You’ve got questions? We’ve got some answers.

Q:  Why will my credit card be charged before lottery?

A:  It was recommended by our ticketing company to curb fraud.

Q:  Is there a wait list?

A:  Yes—the lottery will randomly generate a wait list of up to 50 people.

Q:  What happens if I use my mom’s credit card to purchase my ticket?

A:  The name on the credit card used MUST match one of the names provided with each ticket purchase. In this case, you need to bring your mom.

Q:  Is it possible that I get a ticket, but not my buddy?

A:  Not if you register for two tickets, win the lottery and follow the directions to RSVP with your buddy’s name and birthday.

Q:  My name was picked.  How do I know where to park or pick up my ticket?  I’m nervous.

A:  Don’t be.  We will follow up with more details prior to the event.

Q:  What if I get a ticket but then get sick before the event?  Can I give my ticket to a friend or sell it?

A:  No.  If that happens, we will refund your ticket immediately and offer it to the first person on our wait list.

Q:   Will I be charged a service fee if not selected?

A:  You will be refunded in full if not selected. You will not be charged a service fee.

Q:  Can I bring my kid(s), dog(s)?

A:  No.

Q:  What if I have more questions?

A:  If you have questions about the lottery process, please contact Freshtix: 678-701-6114. If AFTER you’ve contacted Freshtix, you still have questions, you can email us at alchemistickets@gmail.com

DECEMBER TRUCK SALE

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The snow is falling and the holidays are approaching, therefore, it is the perfect time for our next truck sale! We will be selling beer on Saturday, December 6th, at Pilgrim Park and Railroad Street in Waterbury (the old station lumber site; next to the train station).

We are going to start this next sale at 1 PM. The Town of Waterbury is putting on their Holiday Stroll that day, which ends with a lantern parade from 5-6…it will be a great day to visit our beautiful little town. This will also be our biggest fundraiser for the Vermont Foodbank this year.

Our plan is to begin the sale at 1 PM; we should be done by 2:30 PM. This will give beer tourists enough flexibility to time their visit for lunch or dinner in town.

Our previous sales have gone very well. We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale. We will bring everyone over to the sale lot at noon in an attempt to limit our encroachment on Coffee Roasters space. Please be respectful of Coffee Roasters parking needs, if you see a parking spot that is a little farther away, every little thing helps. Please do not show up too early. 11am is a fine time to arrive to ensure you get your beer. We have had people make it back through line at the last three sales, so there should be no sense of urgency.

Thank you for being so respectful to your fellow beer enthusiasts, we have received wonderful feedback from everyone at the previous sales. Let’s keep up the good vibes.

So, here is the lowdown on our upcoming sale:

This is a CASH ONLY sale.

We will be selling mixed cases of Focal Banger and Luscious. luscious_sticker_webLimit is 1 case per person. This case will include 3 four packs of Focal Banger and 3 four packs of Luscious. The cost will be $80/case, tax and deposit included. We have raised the price of cases by $5 fbanger_sticker_webbecause we are donating that extra $5 to the Vermont Foodbank. You will be welcome to get back into line after you have made your first purchase. We will keep selling until it is gone. We will have at least 500 mixed cases. We won’t have a final number until we can the Focal Banger later this week.

harvest_poster_01Music by DJ Rekkon and our merchandise tent will be ready to roll at noon. 100% of our merchandise sales (not profits) will go to the Vermont Foodbank as well. Our art director, Jess Graham, has designed a very cool, limited edition tee and a frame-able print, in addition to other popular merchandise that will be for sale. Our goal is to sell $3500 worth of merchandise. This, with the $2500 we will raise by selling cases, will give us $6000 to send to those less fortunate than us.

The recipe for Focal Banger has been finalized, so this is a very good representation of what to expect when we get our new brewery up and running. Crisp, hoppy, drinkable and bursting with dank, tropical fruit.

Now, for Luscious…

luscious_tcard_backWe have not made Luscious since late 2010. Luscious was originally designed and brewed for the 11/11/11 release at the old Alchemist pub. It turned out to be one of two beers that were rescued from the flood. That 7 barrel batch was partially aged in oak and then blended into the stainless portion only 2 weeks before the flood. I recall trying the two parts before blending and being partial to the straight stainless portion. That is what drove me to put out this batch of Luscious in its current form. I realized that we never brewed a beer for our 10th anniversary last year, so here it is, our 11th Anniversary beer! Luscious is a British-style Imperial Stout with a very unique flavor profile. I am a big fan of Imperial Stout, but I have a hard time finding versions that truly appeal to my taste. Quite often, they tend to be aged in some sort of barrel, and they tend to be very obviously strong. I didn’t want the flavor of bourbon or oak to interfere with the rich flavors derived from the use of a shit-ton of dark barley. The color is off the charts dark. The flavors of dark chocolate and dried fruit are derived solely from barley. With the 11% abv of this beer, I wanted to still retain the drinkability factor. We knocked the carbonation level down just a touch to 2.6 volumes so it didn’t get that prickly carbonation character. When you pour it out (and I know you will), don’t be afraid to drop it straight down into the glass. As you pour, that is the time to take note of the beautiful deep ruby color of the beer. We canned this beer last week and its dissolved oxygen levels were consistently in the 20-30 ppb range. This may or may not mean anything to you, but it does to us. You will be able to agefbang_tcard_back this beer in your fridge for as long as you want. I will say though, just because you can age it, that doesn’t mean that you have to age it. I wouldn’t release it if it wasn’t delicious and ready to drink right now. Some people like the flavors produced during aging, some do not. Personally, I am having a hard time keeping my hands off of it right now. At this age, it truly is lush. A fun thing to try would be to have one can a month for the next twelve months. You can taste for yourself, the many changes that an unfiltered beer will go through in an ideal storage situation. (upright and refrigerated)

As always, drive safe and be respectful. See you Saturday the 6th!!

 

OCTOBER TENT SALE

pop_up_pano_0914We are in the midst of an amazing foliage season and it is our pleasure to announce our next truck sale. We will be selling beer on Saturday, October 4th, at Pilgrim Park and Railroad Street in Waterbury (the old station lumber site; next to the train station).

We are going to start this next sale at 4pm. There is a lot going on here in Waterbury that day, and a later start was necessary to accommodate traffic. We will have some live music provided by The Silver Leviathan Band, and tasters of some great beer.

Our plan is to begin the sale at 4pm; we should be done by 5:30pm.  This will give beer tourists enough flexibility to time their visit for lunch or dinner in town.

Our previous sales have gone very smoothly. We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale. When we are ready to begin the sale, we will once again lead you over to the start of the line. We will bring everyone over to the sale lot a little sooner in an attempt to limit our encroachment on Coffee Roasters space. Please be respectful of Coffee Roasters parking needs, if you see a parking spot that is a little farther away, every little thing helps. There will be a lot of buses in and out of Coffee Roasters. Please do not show up too early. I think 2pm would be a fine time to ensure you get your beer. We have had people make it back through line at the last two sales, so there should be no sense of urgency.

Thank you for being so respectful to your fellow beer enthusiasts, we have received wonderful feedback from everyone at the previous sales. Let’s keep up the good vibes.

So, here is the lowdown on our upcoming sale:

crusher_logo We will be selling mixed cases of Focal Banger and The Crusher. Limit is 1 case per person. This case will include 3 four packs of Focal Banger and 3 four packs of The Crusher. The cost will be Focal Bangerthe same as always, $75/case, tax and deposit included. You will be welcome to get back into line after you have made your first purchase. We will keep selling until it is gone. We will have between 525-550 mixed cases. This is a CASH ONLY sale.

We will be selling Alchemist merchandise at the sale- proceeds will go to the Good Neighbor Fund of Waterbury.

As always, drive safe and be respectful. See you Saturday the 4th!

AUGUST TENT SALE

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We are pleased to announce our next ‘pop up’ truck sale. We will be selling beer on Saturday, August 16th at Pilgrim Park and Railroad Street in Waterbury (the old station lumber site; next to the train station). Click here for directions to Pilgrim Park in Waterbury.

We are going to start this next sale at 9am. We have been experimenting with different start times, and this will be best for anyone traveling to the event in Greensboro at Hill Farmstead. If you are in the first 1/3 of the line, you should be on the road to Greensboro by 9:30am.

Our plan is to begin the sale at 9am; with 4 cashiers we should be done by 10:30 am. This will give beer tourists enough flexibility to time their visit for an early lunch in town.

Our previous sales have gone very smoothly. We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale.

We will move the line over to the sale area at 7:30am. At this time, we will have a food truck from The Skinny Pancake on site for your breakfast and coffee needs. They are customers of ours, and really great people in general- their food is not to be missed.

We will also have the Dan Liptak Gypsy Jazz Trio on site to provide some nice, early morning tunes.

We will also have assorted merchandise to sell. ALL proceeds will go to the Good Samaritan School in Rwanda. Our local high school, Harwood, has a long standing relationship with this special school- sending students each year as young ambassadors and teachers. The Good Samaritan School is in dire financial need and any money that is raised will certainly be put to great use.

Thank you for being so respectful to your fellow beer enthusiasts, we have received wonderful feedback from everyone at the previous sales. Let’s keep up the good vibes.

So, here is the lowdown on our upcoming sale:

We have a lot of things to fill you in on. We will be selling mixed cases of Focal Banger, The Crusher, and Rapture. Let me explain…

Focal BangerThe latest batches of Focal Banger are getting ever closer to its final recipe. This time, we used Pearl malt as the base on one batch, and Maris Otter for the other. The hop character is just where I want it, and I have brought up the final gravity just a touch to add a bit more chewiness. Very nice, I think you’ll like it.

When we brewed the two batches of Crusher, I changed the second batch dramatically. Normally, I would have blended the two together to produce one hoppy treat, but they are so different, that it justifies letting you in on the process. The Crusher is brewed just like the batch we released at the last sale. Rapture was brewed with 35% more hops, and was dry-hopped exclusively with Mosaic, as opposed to The Crusher , which was dry-hopped with Citra.

Now for the questions you may have about the use of the name Rapture. The success of the craft beer industry has been truly remarkable, but it has caused a new issue for breweries that crusher_logopackage their beer- trademarks. We are currently trying to trademark the name for The Crusher. This may not be possible with the existence of beers such as B.O.R.I.S. The Crusher, and others. With that in mind, we are looking at the need to re-name The Crusher. Over the years, we have had many creatively named beers, and for some, we have had artwork created. One of my all-time favorites was the art that Dan Blakeslee did for Rapture. It would make the perfect addition to our line of packaged beer, and that is why we went ahead and named this new variation Rapture. This may be confusing to some of our older customers that probably remember the brown IPA I used to make at the pub called Rapture. rapture_logo_WEBTo further confuse you, I recently did a collaboration in England using the artwork for Rapture and it ended up being called Enraptured due to trademark issues in the UK. So there it is, in all of its convoluted logic. This double IPA will eventually be known as one of those two names, whichever we are able to trademark.

(I’ve got my fingers crossed for Rapture because I just love the art so much)

We will be selling Focal Banger, Rapture, Crusher mixed cases. Limit is 1 case per person. This case will include 4 four packs of Focal Banger, and one each Crusher and Rapture. The cost will be $75/case, tax and deposit included. If we have any extra cases of Focal, we will be selling them at the end. Please keep in mind, this will be a CASH ONLY sales event.

We will have at least 500 cases of this mixed selection.

Everyone will be allowed to purchase a full case of each until we run out. Once you pass through the line with your initial purchase, you are welcome to get back in at the end of the line. We have tried to be very good about going down the line, counting customers, in order to keep the guessing to a minimum.

So, there it is. Hopefully, I have addressed all of the pertinent information to make this sale even smoother than the previous three.

JULY TRUCK SALE

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It’s that time again. Our next ‘pop up’ truck sale will be Saturday, July 12th at Pilgrim Park and Railroad Street in Waterbury (the old Station Lumber site; next to the train station).

 This sale has been planned to coincide with The Waterbury Arts Festival.

A block party kicks off the fun-filled event on Friday evening and village festivities run through Saturday afternoon. For more information visit:  http://waterburyartsfest.com/

We are going to start this next sale at 3pm. We will not be sending kegs of these beers around to local accounts as we will be pouring these beers the following weekend at the Vermont Brewers Festival. I am quite sure that you can rely on the usually spectacular beer offerings in town. With a 3 pm start time, it will be a lot easier for visitors to hit the festival or visit local establishments to grab a bite and try a lot of really great beer.

Our plan is to begin the sale at 3pm; we should be done by 4:30pm.

 We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale. When we are ready to begin the sale, we will once again lead you over to the start of the line. We will bring everyone over to the sale lot a little sooner in an attempt to limit our encroachment on Coffee Roasters space. Thank you for being respectful to your fellow beer enthusiasts; we have received wonderful feedback from everyone at the previous sales. Let’s keep up the good vibes.

 So, here is the lowdown on our upcoming sale:

 crusher_logoThe Crusher– we have brewed a couple more batches of this double IPA. We have made a few minor tweaks to the recipe. The onslaught of hoppy goodness is there in full force. Once again, The Crusher has been dry-hopped with two strains of hops and comes in at 9.6% ABV.

 The latest batch of Focal Banger is Focal Bangergetting ever closer to its final recipe. This time, we used Pearl and Pilsner malt as the base. The hop character is just where I want it, and I have brought down the final gravity just a touch to add a bit more crispness. Very nice, I think you’ll like it.

 We will be selling The Crusher and Focal Banger mixed cases. Limit is 1 case per person.  This case will include 3 four packs of each beer.   The cost will be $75/case, tax and deposit included. Four-packs will also be available for $13. Limit 3 four-packs per person of each style. Please keep in mind, as with previous sales, this will be a CASH ONLY sales event.

 We anticipate having about 500 mixed cases. Everyone will be allowed to purchase a full case until we run out.  Once you pass through the line with your initial purchase, you are welcome to get back in at the end of the line.  We have tried to be very good about going down the line, counting customers, in order to keep the guessing to a minimum.

 Once again, DJ Rekkon will be providing music to make your wait in line more enjoyable.

 We WILL NOT have Heady Topper for sale at the pop-up.  We may be able to supply Craft Beer Cellars with extra Heady Topper- it really depends on our yields this week. We will make an update later in the week after our canning runs. Keep your fingers crossed for a good yield so we can send extra Heady to Craft Beer…

So, there it is. Hopefully, we have addressed all of the pertinent information to make this sale even smoother than the previous four.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MAY TRUCK SALE

April SaleBelieve it or not, it is that time again. Our next ‘pop up’ truck sale will be Saturday, May 24 at Pilgrim Park and Railroad Street in Waterbury (the old Station Lumber site; next to the train station).

We are going to start this next sale at 3pm. We have been experimenting with different start times, and this may just be the best yet. That Saturday, we will be releasing a keg of each of the beers to our local accounts. With a 3 pm start time, it will be a lot easier for visitors to hit the local establishments to grab a bite and try a lot of really great beer.

Hill Farmstead is celebrating their anniversary that same day with special beer selections in town, so the draft lists are not to be missed.  Also, be sure to visit the Waitsfield Farmer’s Market for some delicious bottles of Lawson’s Finest—  this sale begins at 9am.

Our plan is to begin the sale at 3pm; we should be done by 4:30pm.  We moved 370 people through the line in 90 minutes during our last sale.  For our past pop-up sales, we have had 2 cashiers working; we will double that this time around with 4 cashiers so that we get through the line as quick as possible.  This will give beer tourists enough flexibility to time their visit for lunch or for dinner.

Our previous three sales have gone very well. The weather is finally turning to our favor, which will make any waiting much more bearable. We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale. When we are ready to begin the sale, we will once again lead you over to the start of the line. We will bring everyone over to the sale lot a little sooner in an attempt to limit our encroachment on Coffee Roasters space. Thank you for being so respectful to your fellow beer enthusiasts; we have received wonderful feedback from everyone at the previous sales. Let’s keep up the good vibes.

So, here is the lowdown on our upcoming sale:

BeelzebubWith the recent success of Beelzebub at the World Beer Cup, we decided to brew it again. This batch has turned out even better than the last, in my opinion. This American Imperial Stout is a very balanced, flavor forward beer. A bright presence of hops keeps the intense stout character very drinkable for such a big beer.

The latest batch of Focal Banger is getting ever closer to its final recipe. This time, we used Focal BangerPearl malt as the base. The hop character is just where I want it, and I have brought up the final gravity just a touch to add a bit more chewiness. Very nice, I think you’ll like it.

We will be selling Beelzebub and Focal Banger mixed cases. Limit is 1 case per person.  This case will include 3 four packs of each beer.   The cost will be $75/case, tax and deposit included. Four-packs will also be available for $13. Limit 3 four-packs per person of each style. Please keep in mind, as with previous sales, this will be a CASH ONLY sales event.

We will have more beer to sell than at any of our previous sales. We anticipate having at least 500 mixed cases.  We will also be sending 100 extra cases of Heady Topper to Craft Beer Cellar on Elm Street across from the Prohibition Pig.

Everyone will be allowed to purchase a full case until we run out.  Once you pass through the line with your initial purchase, you are welcome to get back in at the end of the line.  We have tried to be very good about going down the line, counting customers, in order to keep the guessing to a minimum.

Once again, DJ Rekkon will be providing music to make your wait in line more enjoyable. We will also be giving away free hot dogs to hold you over while you wait.

So, there it is. Hopefully, I have addressed all of the pertinent information to make this sale even smoother than the previous three.

APRIL TRUCK SALE

Here we go again…

pig_headOur next ‘pop up’ truck sale will be this Saturday, April 19 at Pilgrim Park and Railroad Street in Waterbury (the old station lumber site; next to the train station).

We are going to begin a bit earlier this time around so that our sale coincides well with Lawson’s Finest Bottle Release which begins at 2pm.  Sean has informed us that he will begin handing out tickets at noon.

Our plan is to begin the sale at 9am; we should be done by 11am.  This will give beer tourists enough time to get through line and get to the Mad River Valley with plenty of time to spare.

Our previous two sales haves gone off without a hitch. The early arrivals have been very respectful of our neighbors. We have been successful with having most people park right across the tracks from the train station. This leaves us with a clear parking lot in which to get started on setting up the sale. When we are ready to begin the sale, we will once again lead you over to the start of the line.

Thank you for being so respectful to your fellow beer enthusiasts.

So, here is the lowdown on our upcoming sale:

holy_cow_logo-01People have been asking that we brew Holy Cow again, so here you go…

We will be selling Holy Cow IPA and Focal Banger mixed cases.  Limit is 1 case per person.  This case will include 3 four packs of each IPA.   The cost will be $75/case, tax and deposit included. Four-packs will also be available for $13. Limit 3 four-packs per person of each style. Please keep in mind, this will be a CASH ONLY sales event.

We will have more beer to sell than at any of our previous sales. We anticipate having about 350 mixed cases.  We will also have an additional 100 cases of Heady Topper to sell.

hcow_tcard_BACK_ver1Everyone will be allowed to purchase a full case of each until we run out.  Once you pass through the line with your initial purchase, you are welcome to get back in at the end of the line.  It is very likely that we will have additional cases to sell.

Once again, DJ Rekkon will be providing music and Green Mountain Coffee Roasters will be donating free coffee to make your wait in line more enjoyable.

We will be selling limited edition Holy Cow screenprints for $5.  We will also be selling our new DB tee shirts.

Profits from this sale will be going to the Waterbury-Duxbury Education Fund.  Through this fund, we are able to award scholarships to seniors graduating from Harwood Union High School.

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SECOND TRUCK SALE

sprinter_030514Our 2nd Truck Sale is this Saturday, March 8.  The sale will be at the same location as last time- Railroad Street in Waterbury village (next to the train station).

The sale will begin at 11am.  As last time, we will begin forming a line at 9am.  We need to keep the lot clear prior to this time so that we are able to set up appropriately.

The first sale seemed to go very smoothly considering all of the unknowns.  One of the only criticisms we noticed in the post-sale chat rooms was the issue of customers showing up with extra friends for no reason other than obtaining more beer for themselves.  Please don’t be greedy.  This strategy is both thoughtless and completely out of our control at the same time.  Do the right thing.

crusher_logoNow, the important stuff…  We will be releasing two old favorites from the pub-

The Crusher and Beelzebub.  We have approximately 15 barrels of each.  In an effort to get these beers in as many hands (and mouths) as possible, we will be selling mixed cases with a one case limit per person.  So, each customer will be able to purchase one case that has 3 four-packs of Crusher and 3 four-packs of Beelzebub.  The price for the mixed case will be $80 inclusive of sales tax beelzebub_logo(75.50 + 4.50 VT tax).  We will have at least 250 full cases to sell.

If you only want to purchase one style of beer, the limit is 3 four-packs per person.  The price is an even split- $40 inclusive of tax for 3 four-packs.  If you only want to purchase one four-pack or one can of either style, the price will be $15 inclusive or $3.75 for a single can.

We will also be bringing 100 cases of Heady Topper to sell.  The case price on Heady will be $75 inclusive of tax or $12.50 per 4-pack.  There will be a one case limit in place.  When it is gone it is gone….      Locals- if you have regular access to Heady, please be respectful of our visitors who are unable to purchase HT on a regular basis.

So, what is the maximum amount of beer someone will be able to purchase?  2 cases- one mixed with Crusher and Beelzebub and one case of Heady Topper.  The total price for the 2 cases will be $155.

This is a cash only sale.

We will have coffee available, some fun giveaways and tunes by DJ Rekkon.

We will also be selling some great merchandise at our cost– hoodies, caps and knit hats will be available.  ALL proceeds will go to the Waterbury Food Shelf.  So, not only do you get a deep discount on cool merchandise, but all of your money will go towards putting food on the tables of our friends and neighbors in Waterbury.  Let’s see how much we can raise!

We look forward to seeing you Saturday!

crusher_tcard b_bub_tcard

Can Release!

Greetings Alchemist faithful!

It is time to announce our first can release outside of the brewery! As we mentioned in our last blog, we are releasing a couple of beers in cans during a one day sale. First and foremost, we want to make this as smooth as possible for everyone. We will begin selling beer at 11 am. We will be canning 15 barrels of both Focal Banger and Petit Mutant, but an exact yield will not be known until next Thursday. When we can it next week, we will release a more accurate number. The location we have selected has a sufficient amount of parking, and room for lines to form. There is a single port-o-let on site. It will most likely be cold, and this is an outdoor sale, so please dress accordingly. Once the sale begins, we will do our very best to move things along as quickly as possible. If all goes well in this spot, we hope to have more of these pop-up sales in the very near future.

Here are the details:

alc

Specialty Beer Release

Saturday, February 15

  11am-3pm (or until it’s gone.)

at Pilgrim Park and Railroad Street in Waterbury

(the old station lumber site; next to the train station)

Focal Banger  an American IPA , hopped judiciously with  Citra and Mosaic,  7% ABV

$12.50/4-pack- inclusive of state tax ($11.80 + 6% tax)
$75/case- inclusive of state tax  ($70.75 + 6% tax)

Petit Mutant– an American Brett ale fermented entirely with Brettanomyces Bruxellensis;

this rustic ale contains almost a pound of Montmorency cherries in each 16 ounce can.

$6/ sixteen ounce can inclusive of tax  ($5.65 + 6% tax)

For more information about these beers click here.

SOME IMPORTANT THINGS TO REMEMBER

1. We will not have credit card machines available. Therefore, this is a CASH ONLY sale.  There is a People’s United Bank about 100 yards away.

2. Please be thoughtful when parking your car. We will have someone helping with traffic control and proper parking. We need everyone to park nice and tight and orderly. Please drive slowly and be patient with us and your fellow beer loving friends.

3. We will be limiting people to ONE case of each beer. The Petit Mutant is priced for single cans at $6, but you are certainly welcome to buy four packs($24) and cases($144). These prices are inclusive of Vermont tax.

With that said, if you get back in line, at the end of the line, you can buy more cases. We do this for only one reason, we need to plan for the possibility that we will not have sufficient turnout to sell all of the beer. Past experience tells us that this probably won’t happen, but we must plan for it.

vtfbWe will also be raising $ for the Vermont Foodbank.  We have printed 200 Petit Mutant posters designed by our in-house artist, Jess Graham.  A suggested donation of $5 will go to the Foodbank for each poster-  The Alchemist will match all money raised.  If 200 people each donate $5 for a poster, together we will raise $2,000 for the Foodbank.

Let’s see how much we can raise!

watWe will be trying to bring the local watering holes into this picture by making sure that our local draft accounts have at least one keg of Focal Banger available on tap at opening. It will be available at The Reservoir, Arvad’s, Prohibition Pig, Blackback and Blue Stone. They all serve lunch that day, and all have wonderful and varied draft lists.